Moschino

Challenge: Only a very small portion of Moschino’s sales come from the United States.

Insight: The Unites States makes up the largest apparel market and is the highest revenue-maker for the global luxury fashion industry

Campaign: Wear Your Attitude

Stunt/Experiential

Set up big Barbie booths in big fashion hubs throughout the US for a day to attract media attention. Jeremy Scott makes an appearance at one of the secret stunt locations.