BU Academy
Beyond BUA is a social media campaign for Boston University Academy that will run during their upcoming admission cycle starting in September 2021. The ten posts convey carefully written messages that BUA wanted to be known by prospective high schoolers who are searching for their home away from home. Find the full campaign that includes the creative brief, strategy, and all executions here.
** Beyond BUA campaign has received the AdLabbie Award for Effective Campaign in Spring 2021.
The Team
Account Director: Carlos Salazar
Project Manager: Alexander Prasad
Strategist I: Yujia Li
Strategist II: James Greene
Copywriter: Kyle Chin
Art Director I: Demet Idil Us
Art Director II: Ghalia Ghuniem